| Yellow pages advertising is closing soon. This is the best investment you can make for your business for the next 12 months, if you do not get your business listed if the Yellow Pages your business will not survive.. This is the message from the television advertisment. Well how many calls are you going to get and how much will you need to spend to reach you audience.
The New Generation of wage earning adults are now more familiar with the computer and are very comfortable with doing their research online before making their purchase. Even when they want to find shops in the area, most people are using Google to get the phone number. This new generation has no interest in using the yellow pages. It is natural and now part of the english language to Google a word/phrase, to make the purchase online is a matter of a simple mouse click. Generation Y are social networking their way to the top of the internet ladder. If you do not believe this; ask any parent and they will tell you their son/daughter has 500+ friend on yahoo / messenger… This generation understand how to converse with many people at once and how to make each person feel counted and valuable. If you are not catering to Generation Y in your business; you will find out, that over time, your business will begin to decrease. Generation Y want to make their purchase online, they want to research the product online and with the price of petrol not expected to drop, they want delivery to their home at the click of a button. |
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| Learn how Aus eCom Connections can help you Reach More Customers |  |
Mar 15
