SEO Training

Building your Business – Your Website

admin — Tue, 05 Jan 2010 06:34:28 +0000

When you are building your business, you will want to be sure that you have an online presence, so that potential business partners and customers can see the full range of products and services which your business offers.

Part of building your business is selecting your online domain address, there are two choice when selecting your business domain

branding
keyword specific domain

Selecting a keyword specific domain means that you will rank faster on the front page of google (compared with a domain which is for branding) when all the on page optimisation elements are correct. In some cases it is possible to be on the front page within several days of your website going live.

Domain selection is covered in greater detail in our domain name selection article

Building your website

Once your domain name has been selected, you will want to start thinging about your website and who you will be marketing to. Will you be focusing on your local customer or are you looking to attract a wider audience, going australia wide or even globally, all of these require different strategies in order to maximise you initial impact and to start pulling in customers as soon as your website has gone live.

Local Marketing

When you target your local market, you want SEO experts who understand the local market and the customers behaviour for local internet marketing, you want the local experts who only use white hat techniques to ensure your prominence on the from page of Google to ensure your return on investment and Profits are maximised.

Search Engine Optimisation Melbourne

When you want to a wider audience, you require an SEO expert, who understands how to get you to the front page of google and to keep you there so that you can concentrate on your business. You SEO expert will understand the behavioural patterns of customers and what type of actions they take when they lan on your business website. A web site designer or even a graphic designer, do not understand how your customers behave and what they are searching for. The best the web site designer can achieve is to get you ranking for your business name and nothing more.

In all reality if someone know your business name then they already know that your business exists, you need to find customers who are unaware of the products or services.

Local Internet Marketing

admin — Mon, 28 Dec 2009 22:49:56 +0000

Local Internet Marketing is all about focusing on your market and area and to ensure that people in your area know what products and services which you are offering.
Traditional Local Marketing focused on junk mail and flyer distribution, (essentially spray and pray), spraying the whole area hoping to get a bite from someone before they through the junk mail into the rubbish.
Local newspaper advertising is going to get you into the lounge room of your potential customers in your area and they will only see when browsing through the newspaper the week then newpaper is released, after which you must re-advertise in the newspaper to be seen again, the larger display ads becoming more expensive than the local classifieds. Heaven fobid if you want to be near the front of the newspaper or to be on a right hand page(odd page number), you will be paying more for each addition.
How would you like to be visible 24 hours a day, to be at the finger tips of everyone searching and costing less than a display ad of 3cm x 1column in your weekly newspaper (contract period of 13 weeks).
Local Internet Marketing, allows you to get similiar exposure to though with big advertising dollars, On the Internet a small business can appear to be a large business by being on the front page of google and showing up in the search results for your market segment and area.
By Targetting your area and your specific market, together we can dominate the google search results; so that you can appear on the fron page of google for all the phrases your customer is searching for. Did you know that not all web pages get indexed by google Did you realise that very few people go past the 2 page of the google search results… Are you aware that your website will most likely not be optimised for google Did you know that some SEO Companies just use pay per click Did you realise Sponsored links can be subject to click FRAUD Do not waste any more time (or money…) on advertising that does not work Dont Hesitate, learn how you can increase your operating profit Benefit from Improved Return on Investment

Article Writing

admin — Sat, 19 Dec 2009 03:02:07 +0000

One of the hardest aspects of any SEM/SEO campaign is to write articles and submit them to article directories and to PR directories. However in doing all this, the article needs to be unique, so how do you submit a different article to many many directories and not incur the wrath of the Google Duplicate content Penalty.
When you first start out you may try to rewrite the article several times to submit to just several directories, however you can only manage 2-3 article for several hours work, and that was not including the time it took to write the original article.
Other will tell you that you only have so many hours in the day and that you need to outsource this type of work so that you are free to work on other aspects of your business. This mean you need to find good article writers and good rewriters. A process of trial and error to find good outsourced writers. All the while it is costing you money to have these article written and then you will only get a handful of articles.
After more trial and error you hear the term spinning, when I were growing up “Spinning” was an exercise class where people got on stationary bikes and pedalled to music and the tempo. Spinning whe it comes to Article Marketing refers to creating more unique articles, using a specific spinning syntax in the article. This was a huge advancement in creating new uniqque articles much faster. The only problem was that you needed to get a tool to find synonyms for the words in your article, you then needed to manually insert those synonyms into the article and then you needed to purchase the software to spin the article multiple times.
Along came the auto spinner software, these worked to a degree provided that you had a fairly large article to begin with, and worked by reshuffling the paragraphs or deleting paragraphs from the article. Some of the more advanced had their own synonym database in the software and pulled in synonyms directly from these, unless you read the article it; there was a tendency for the article to become gibberish.
Markov engines have been around are are reputably more accurate than other software, however these are usually on a month by month subscription (ranging from $30 per month to $100/month depending on the level of service required) and when you are just starting out then these are not really suited and the article still needs to humanly edited.
With all these different approaches, one aspect has been ignored in the discussion so far, and that is of the learning curve, having to spend hours upon hours to learn how to use the software to create new and unique articles. In many cases; the time to learn how to learn the software, actually exceeds the time to create a second or third article. In vain you persist as you realise that you will save time the next time around, however the time to use it next time around still takes considerably longer than a normal rewrite as you are building your own personal synonym database.
The latest incarnation is a piece of software that has in excess of 30,000 synonyms in the database (this can be added to by yourself) and allows you to highlight the the words you want to spin, you select the synonyms and then can replace all
The software is called Magic Article Re-writer and it is the only article re-writing software i can can honestly endorse as definitly saving you time and effort
Learn more about Magic Article Re-writer Click Here!

Cheap Email Address – Business Startup Kit

admin — Fri, 26 Jun 2009 04:36:52 +0000

NEIS Students and Start up Businesses

Regardless whether you are a NEIS student or just starting your own business, Aus eCom Connections can help you get online quickly and efficiently without costing you an arm and a leg. Aus eCom Connections is able to offer a number of plans to assist NEIS students and Small start up businesses such as:

$20 per year business email adress (x3)
Effective websites (ask about our special NEIS WEBSITES)
Installation of a Blog
Web Hosting and Domain Registration
Search Engine Optimoisation of Websites
Inhouse effective SEO Training
Free newsletter offering Effective SEO tips and more…

Money Saving tip – Starting a Business

Aus eCom Connections is happy to offer to NEIS students and New Business Start ups, a cost effective way to reserve your brand and domain on the internet as well as presenting a Highly professional image to new customers with your own Domained email address.

Aus eCom Connections will set up and reserve your domain for only $20 per year (min 2 yrs)
as well as creating up to 3 email addresses then allowing you to read you read your emails on your free email account., we also set you up so that you can access you email from anywhere on the web as well as sending emails.

When you are ready, we will work with you to ensure your website and hosting is correct for your business and that you will be found online and not hidden on page 28 of Google..

Apply Today for your
OWN ($20)* per year business email address and domain

* – min 2 years

SEO Seminars Melbourne

admin — Sun, 03 May 2009 01:02:29 +0000

SEO seminars are a great place to start optimising your web site; taking a web page which may have no clear direction or call to actions, to a web site which Google finds interesting and relevant.

Google will start to index your web pages and your customers will find your business on the Google Search Engine Results Page. Page 1 of Google the most valued internet real estate.

This is called the on page optimisation of the web page.
The next step is the off page optimisation, getting back links to your website, driving more traffic through social networking techniques, and building a list of potential customers.

Off page optimisation is a time consuming process which MUST be done manually and slowly. Should Google find unusual activity in your linking pattern then you may get blacklisted

Attending a 1 – 3 hour SEO seminar with on page optimisation as the main topic, can be deceptive and alluring to small business. Many Small Businesses believe that they will be able to get up and running quickly and be ranking number one on Google within a matter of days.

However as only a small amount of information is presented, then it is very easy to fall into the trap of using outdated information from family and friends who know a little about web sites done several years ago. Some of this information could even get your business website downgraded in the Google rankings.

The truth is that SEO is a long process and many people give up when they realise that the short SEO training seminar which they attended, only revealed a small part of Search engine optimisation tactics and techniques.

Contact Aus eCom Connections today for your very own in house Training Seminar so that your website will start to rank to rank in google (We tell you what truly should get you ranked and what you need to avoid)

I want a In-house SEO Seminar

Freelance Web Designer

admin — Tue, 17 Mar 2009 12:29:55 +0000

Selecting a WebSite Designer

Selecting a Web site designer is a difficult process,

How do you know the company will work with you, and take on all your requirements.
Will you be geting value for money…..
Will the web site be effective in bringing in customers to your business..?
Will I even be visible in google after my web site is designed and
How long will it take to be included into the google index.

The worst mistake a business can make is to try and save money on the design of the web site and go for a cheap soultion which has promised to design and create 3 pages for $200- $300. This type of web site design is not going to be optimised for Google, you will not be found by customers searching for your business/product and there is no guarantee that the website will be indexed within the next 26 weeks.

The second worst mistake a business can make is to go for an expensive solution; where the designer may make a flash web site, have very little if any content, meaning that if you are lucky you may be able to rank for your business name or web domain… Unfortuantely those people who know your business name already know that you exist..

You need to target potential customers who do not know that you exist and are looking for your prodct / services. This can only be achieved by a company which integrates website design and Search Engine Optimisation from the ground up. Only this way can you be certain that you will be ranked in the Google search engine results.

Aus eCom Connections – Connection Customers to your Business

Web Design Resources

Choosing a Web site Designer
Selecting a SEO Company
9 Secrets Web Designers will not tell you
5 reason Web Developors will not help your business
Domain Name Selection Part 1
Domain Name Selection Part 2
Domain Name Selection Part 3

I want a Free WEB Design Quote

Freelance SEO Melbourne

admin — Tue, 17 Mar 2009 12:29:41 +0000

A Freelance SEO (Search engine optimisation) consultant is a consultant who looks after your internet presence to ensure that your business can be found in the Google Search Engine Results Page. If you are not on Page 1 of Google, your potential customers are not going to find you.

Very seldom do internet users move onto page 2 of Google or beyond. Rather when your customer does not find relevant results they try to refine the search down by locality. This has the impact that the results are now going to be more targeted than before and the searcher is going to find a result which is relevant.

Contracting out your SEO work is a positive step to helping your business survive in these tough economic times, this will ensure that your web site is optimised the best it can be for both the on page and off page optimisation techniques.

When you have your SEO work contracted out, you know there is a dedicated project manager looking after your site and that you will receive month reports covering your website page rank, visitor analysis, page view trends, and current google position.

WE will benchmark where you are initially for all items which we will be reporting on, however our focus is not simply to increase traffic but in working towards increasing the customer conversion rates.

YES I want to Contract out my SEO Work

Yellow Pages Advertising

admin — Sun, 15 Mar 2009 06:05:46 +0000

Yellow pages advertising is closing soon. This is the best investment you can make for your business for the next 12 months, if you do not get your business listed if the Yellow Pages your business will not survive.. This is the message from the television advertisment. Well how many calls are you going to get and how much will you need to spend to reach you audience.

The New Generation of wage earning adults are now more familiar with the computer and are very comfortable with doing their research online before making their purchase. Even when they want to find shops in the area, most people are using Google to get the phone number.

This new generation has no interest in using the yellow pages. It is natural and now part of the english language to Google a word/phrase, to make the purchase online is a matter of a simple mouse click.

Generation Y are social networking their way to the top of the internet ladder. If you do not believe this; ask any parent and they will tell you their son/daughter has 500+ friend on yahoo / messenger… This generation understand how to converse with many people at once and how to make each person feel counted and valuable.

If you are not catering to Generation Y in your business; you will find out, that over time, your business will begin to decrease. Generation Y want to make their purchase online, they want to research the product online and with the price of petrol not expected to drop, they want delivery to their home at the click of a button.

Learn how Aus eCom Connections can help you Reach More Customers

Why Use Search Engine Optimisation

admin — Sun, 15 Mar 2009 06:05:23 +0000

Search Engine Optimisation is a process where by you want to optimise your web site for a number of different reasons

To obtain rankings in the natural search engine results (free listings), a site needs to have relevant content presented in the correct technical way. Truly successful SEO projects require the use of a disciplined approach and proven methodology. Aus eCom Connections approach to SEO has been developed over 16 years of managing Telecommunication and Software Projects (rapid development and Incremental) to perfect and covers areas such as looking at your Business Foundations, research, content, publicity, Social Networking Building Credibility and Continuous Improvement.

Use SEO for

Long Term Traffic Generation
Low Cost Sales / Service Conversions
Building your Brand
Competitive Advantage
Compliment other Marketing avenues

Blog Marketing

The content of a website should normally be well structured and formal(when the web designer has done a good job). However a normal web site is limited in its ability to generate new and fresh unique content. Normally this would involve contacting the web designer and asking them to add additional content (with the additional cost). However there are two solutions to this problems, the first is the implementation of a Content Management Systems (CMS), the second solution is to add/integrate a blog to your site. A Blog allows you to publish a new article within minutes of the content being created. As a blog has a navigational framework, then you do not need to worry about broken navigational links. A Blog has built in SEO and marketing features and allows the article to be indexed very quickly by the search engines.

Use BLOG Marketing for

Build an Online Reputation
Create a More Engaging Site
Support & Expand Site’s SEO
Attract Incoming Links
Improve Search Engine Ranking
Expand you online presences
Participate more in the online discussion

Why BLOG Marketing?

Blogs draw in new customers
Google friendly Structure
SEO elements built in
Extremely fast Indexing
Provides detailed information on your products
Provides a means to network online
Its easy to join a converstation
Easy to track how ideas spread
Many feedback mechanisms
Easy to set up and update (wordpress)
Many ways for ideas to spread
Blogs have many signs of social value
Blog do not feel like you are reading an ad

Use Link Building for

Increasing PageRank (remember it is visitor conversions which is important)
Improving Search Engine Rankings
Maximising Effectiveness of On-Page optimisation
Assists in building your online authority
Important factor in the Google Algorythm
Provide another way for custonmers to find your products and services

Search Engine Marketing (SEM)

Search engine Marketing consists both of Natural organic search results and Pay per click advertising.
The purpose of Search engine Marketing is to displays ads only to people who are looking for your particular product or service, based upon the search phrase you have type into the search engine portal(eg Google).

Use Search Engine Marketing (SEM) for

Your website is new and you need to kick start your business
Generation of new leads
Help improve your Revenue
Build your Brand
Cover Keywords not in your SEO campaign
Cover mis spellings not in your SEO campaign
Test the Market

Landing Page Design

Improve online conversion rates

Aus eCom Connections designs landing pages in accordance with best practice and the latest research and case studies. We can help improve your ROI (Return On Investment) & marketing ROAS (Return On Advertising Spending).

YES I want tobe on Page 1 of Google

Black Hat Reporting of Spam Sites

admin — Fri, 13 Mar 2009 07:07:37 +0000

Black Hat techniques are techniques used by some web site owners who want to push either their Products or their affiliate products. The number of techniques being classified as black hat is increasing to cover abused legitimate techniques such as alt tag spamming and keyword stuffing. Though valid at the time, the abuse by some web site operators, meant that they simply made huge lists of the keywords and inserted into the appropriate HTML tag. Google need to clarify the rules.
However what should a internet user do should they find a site which is breaking the rules of Google and using hidden text. Should the Person be reported to google etc or should you just let it be and believe that google will find them eventually. My feeling is that these people should be reported to google as they are taking customers away from legitimate sites and cheating is never nice to begin with..
Dave Taylor has written a very comprehensive article on reporting a competitor using black hat techniques, and the reasons behind why it should be done stating Googles policy.