Mar 15

Why Use Search Engine Optimisation

SEO, Web Site Optimisation Comments Off on Why Use Search Engine Optimisation
Search Engine Optimisation is a process where by you want to optimise your web site for a number of different reasons

To obtain rankings in the natural search engine results (free listings), a site needs to have relevant content presented in the correct technical way. Truly successful SEO projects require the use of a disciplined approach and proven methodology. Aus eCom Connections approach to SEO has been developed over 16 years of managing Telecommunication and Software Projects (rapid development and Incremental) to perfect and covers areas such as looking at your Business Foundations, research, content, publicity, Social Networking Building Credibility and Continuous Improvement.

Use SEO for

  • Long Term Traffic Generation
  • Low Cost Sales / Service Conversions
  • Building your Brand
  • Competitive Advantage
  • Compliment other Marketing avenues

Blog Marketing

The content of a website should normally be well structured and formal(when the web designer has done a good job). However a normal web site is limited in its ability to generate new and fresh unique content. Normally this would involve contacting the web designer and asking them to add additional content (with the additional cost). However there are two solutions to this problems, the first is the implementation of a Content Management Systems (CMS), the second solution is to add/integrate a blog to your site. A Blog allows you to publish a new article within minutes of the content being created. As a blog has a navigational framework, then you do not need to worry about broken navigational links. A Blog has built in SEO and marketing features and allows the article to be indexed very quickly by the search engines.

Use BLOG Marketing for

  • Build an Online Reputation
  • Create a More Engaging Site
  • Support & Expand Site’s SEO
  • Attract Incoming Links
  • Improve Search Engine Ranking
  • Expand you online presences
  • Participate more in the online discussion

Why BLOG Marketing?

  • Blogs draw in new customers
  • Google friendly Structure
  • SEO elements built in
  • Extremely fast Indexing
  • Provides detailed information on your products
  • Provides a means to network online
  • Its easy to join a converstation
  • Easy to track how ideas spread
  • Many feedback mechanisms
  • Easy to set up and update (wordpress)
  • Many ways for ideas to spread
  • Blogs have many signs of social value
  • Blog do not feel like you are reading an ad

Use Link Building for

  • Increasing PageRank (remember it is visitor conversions which is important)
  • Improving Search Engine Rankings
  • Maximising Effectiveness of On-Page optimisation
  • Assists in building your online authority
  • Important factor in the Google Algorythm
  • Provide another way for custonmers to find your products and services

Search Engine Marketing (SEM)

Search engine Marketing consists both of Natural organic search results and Pay per click advertising.
The purpose of Search engine Marketing is to displays ads only to people who are looking for your particular product or service, based upon the search phrase you have type into the search engine portal(eg Google).

Use Search Engine Marketing (SEM) for

  • Your website is new and you need to kick start your business
  • Generation of new leads
  • Help improve your Revenue
  • Build your Brand
  • Cover Keywords not in your SEO campaign
  • Cover mis spellings not in your SEO campaign
  • Test the Market

Landing Page Design

Improve online conversion rates

Aus eCom Connections designs landing pages in accordance with best practice and the latest research and case studies. We can help improve your ROI (Return On Investment) & marketing ROAS (Return On Advertising Spending).

YES I want tobe on Page 1 of Google
Mar 12

Domain Name selection – Part 3

Business Services, Marketing, SEO, Web Site Optimisation Comments Off on Domain Name selection – Part 3

Multiple domains and Sub domains

Should you register multiple domains then you need to ensure that either the content on the multiple domain is different to the original domain name or identify which of the domains you want as a the main domain and then use a permanent 301 permanent redirect using .htaccess file.

Sub domains and franchises

Nearly all franchises utilise sub domains for the web pages of the franchise. Should this technique be used then the franchisee needs to ensure the information on the sub-domain is different to the main web site. If the sub-domain is not different to the main site then Google will identify the sub domain as duplicate content and the sub-domain will not be indexed and as such your business will suffer. The same applies to normal website who utilise sub-domains to catch keywords, ensure that content is different and reflective of the sub-domain.

Keyword Rich Domain names

The problem with a keyword rich domain name which uses hypenation is explaining what your domain name is when talking face to face. When people search for your market segment then becuase you have a keyword rich domain name, changes are that you will appear in the google search engine results, as such there is no problem.

In order to overcome this problem register your normal business domain, (which is on your business cards) and then register your keyword rich domain(with or without any hypenation). Once the keyword rich domain name is registered then upload your website pages to the keyword rich domain name. NOTE if your business has been existing for some time, do not use this method as it will make you lose google ranking. this is only for NEW websites…. Next on your business domain name, then ask your webmaster to implement a 301 permanent redirect to the keyword rich domain name.

now you have the best of both worlds, and easy to explain web site name and a keyword rich domain name which the search engines like….

Hope this series has helped and you go forth and increase your google ranking

Domain Name resources

Read Domain selection Part 1
Read Domain selection Part 2 – keyword selection


Mar 12

Domain Name Selection – part 2

Business Services, Marketing, SEO, Web Site Optimisation Comments Off on Domain Name Selection – part 2

Keywords

Having a keyword rich domain name can definitely assist in your ranking efforts, this will help in the linking back of anchor text to your web site. Unfortunately most of the keyword rich damain names have been taken, so that means you need to find an alternative keyword rich domain name or find a way to use your keywords whichst still making it easy for people to find you. In the previous post i mentioned hypenation, and how it makes it difficult to explain to a person your domain name as well as typing in the domain name…

There is a method hypenation can be used and i will discuss this in an up coming post….A Keyword rich domain name can also help in getting multiple pages (the famous indent) in the google search engine results page thereby helping push down the competition.
This techniques is a technique which should be considered….

Which Domain extension

Many web designers will recommend to a business to register a “.com” and a “.com.au”, however as Google uses geo location then if your server is bases in Australia then google will identify you as a person in Australia and looking for Australian results. When your website is on an Australian server then it does not matter if you use either “.com” or “.com.au”. It is misleading and false to tell businesses that you must register both domains.

Intellectual property

In rare cases you may want to register multiple variants of the domain name to prevent other businesses from piggy backing your success and good will, however initially registering multiple variants would not make sense as there is no track record or success and should your business thrive then you can the register the other domain variants.

Domain Name Resources

Subdomains and how to use Domain name hypenation


Mar 12

Domain Name Selection – Part 1

Marketing, SEO, Web Site Optimisation Comments Off on Domain Name Selection – Part 1
When starting a new business there are a number of items, which the online entrepreneur must consider before they can actually start trading, one of these is the Domain Name selection.

Branding

Selecting your Domain is just as Important as selecting your Business name, and undoubtedly you will experience the same problems as selecting a business name.

The domain name has been taken and registered by someone else or parked(bought and not being used). Should the selected domain name be parked then it will be possible to purchase the domain from the owner, depending on how valuable the domain is to both yourself and the owner then the price may be considerable and the best option would be to select a variant of the name.

To determine the owner use www.mywebname.com.au/whois.php

Selecting alternative Domain name

All is not lost and you can in most instances add a prefix to the domain name eg rather than register www.bluewidgets.com.au, you can select www.mybluewidgets.com.au, rather than selecting housecleaning.com.au select greenhousecleaning.com.au

Domain Name Hyphenation

Do not be tempted to use hyphenation to separate out the words, as this firstly makes it difficult to explain to a potential customer your web address, next it is difficult to type in and lastly Google is able to separate out words even when they are concatenated together making it possible to identify keywords. Do not use underscore and never use spaces in web page names.

Domain Name Selection Resources

Next…….Keyword Selection in Domain names