SEO Training » Marketing

Building your Business – Your Website

admin — Tue, 05 Jan 2010 06:34:28 +0000

When you are building your business, you will want to be sure that you have an online presence, so that potential business partners and customers can see the full range of products and services which your business offers.

Part of building your business is selecting your online domain address, there are two choice when selecting your business domain

branding
keyword specific domain

Selecting a keyword specific domain means that you will rank faster on the front page of google (compared with a domain which is for branding) when all the on page optimisation elements are correct. In some cases it is possible to be on the front page within several days of your website going live.

Domain selection is covered in greater detail in our domain name selection article

Building your website

Once your domain name has been selected, you will want to start thinging about your website and who you will be marketing to. Will you be focusing on your local customer or are you looking to attract a wider audience, going australia wide or even globally, all of these require different strategies in order to maximise you initial impact and to start pulling in customers as soon as your website has gone live.

Local Marketing

When you target your local market, you want SEO experts who understand the local market and the customers behaviour for local internet marketing, you want the local experts who only use white hat techniques to ensure your prominence on the from page of Google to ensure your return on investment and Profits are maximised.

Search Engine Optimisation Melbourne

When you want to a wider audience, you require an SEO expert, who understands how to get you to the front page of google and to keep you there so that you can concentrate on your business. You SEO expert will understand the behavioural patterns of customers and what type of actions they take when they lan on your business website. A web site designer or even a graphic designer, do not understand how your customers behave and what they are searching for. The best the web site designer can achieve is to get you ranking for your business name and nothing more.

In all reality if someone know your business name then they already know that your business exists, you need to find customers who are unaware of the products or services.

Local Internet Marketing

admin — Mon, 28 Dec 2009 22:49:56 +0000

Local Internet Marketing is all about focusing on your market and area and to ensure that people in your area know what products and services which you are offering.
Traditional Local Marketing focused on junk mail and flyer distribution, (essentially spray and pray), spraying the whole area hoping to get a bite from someone before they through the junk mail into the rubbish.
Local newspaper advertising is going to get you into the lounge room of your potential customers in your area and they will only see when browsing through the newspaper the week then newpaper is released, after which you must re-advertise in the newspaper to be seen again, the larger display ads becoming more expensive than the local classifieds. Heaven fobid if you want to be near the front of the newspaper or to be on a right hand page(odd page number), you will be paying more for each addition.
How would you like to be visible 24 hours a day, to be at the finger tips of everyone searching and costing less than a display ad of 3cm x 1column in your weekly newspaper (contract period of 13 weeks).
Local Internet Marketing, allows you to get similiar exposure to though with big advertising dollars, On the Internet a small business can appear to be a large business by being on the front page of google and showing up in the search results for your market segment and area.
By Targetting your area and your specific market, together we can dominate the google search results; so that you can appear on the fron page of google for all the phrases your customer is searching for. Did you know that not all web pages get indexed by google Did you realise that very few people go past the 2 page of the google search results… Are you aware that your website will most likely not be optimised for google Did you know that some SEO Companies just use pay per click Did you realise Sponsored links can be subject to click FRAUD Do not waste any more time (or money…) on advertising that does not work Dont Hesitate, learn how you can increase your operating profit Benefit from Improved Return on Investment

Cheap Email Address – Business Startup Kit

admin — Fri, 26 Jun 2009 04:36:52 +0000

NEIS Students and Start up Businesses

Regardless whether you are a NEIS student or just starting your own business, Aus eCom Connections can help you get online quickly and efficiently without costing you an arm and a leg. Aus eCom Connections is able to offer a number of plans to assist NEIS students and Small start up businesses such as:

$20 per year business email adress (x3)
Effective websites (ask about our special NEIS WEBSITES)
Installation of a Blog
Web Hosting and Domain Registration
Search Engine Optimoisation of Websites
Inhouse effective SEO Training
Free newsletter offering Effective SEO tips and more…

Money Saving tip – Starting a Business

Aus eCom Connections is happy to offer to NEIS students and New Business Start ups, a cost effective way to reserve your brand and domain on the internet as well as presenting a Highly professional image to new customers with your own Domained email address.

Aus eCom Connections will set up and reserve your domain for only $20 per year (min 2 yrs)
as well as creating up to 3 email addresses then allowing you to read you read your emails on your free email account., we also set you up so that you can access you email from anywhere on the web as well as sending emails.

When you are ready, we will work with you to ensure your website and hosting is correct for your business and that you will be found online and not hidden on page 28 of Google..

Apply Today for your
OWN ($20)* per year business email address and domain

* – min 2 years

Freelance Web Designer

admin — Tue, 17 Mar 2009 12:29:55 +0000

Selecting a WebSite Designer

Selecting a Web site designer is a difficult process,

How do you know the company will work with you, and take on all your requirements.
Will you be geting value for money…..
Will the web site be effective in bringing in customers to your business..?
Will I even be visible in google after my web site is designed and
How long will it take to be included into the google index.

The worst mistake a business can make is to try and save money on the design of the web site and go for a cheap soultion which has promised to design and create 3 pages for $200- $300. This type of web site design is not going to be optimised for Google, you will not be found by customers searching for your business/product and there is no guarantee that the website will be indexed within the next 26 weeks.

The second worst mistake a business can make is to go for an expensive solution; where the designer may make a flash web site, have very little if any content, meaning that if you are lucky you may be able to rank for your business name or web domain… Unfortuantely those people who know your business name already know that you exist..

You need to target potential customers who do not know that you exist and are looking for your prodct / services. This can only be achieved by a company which integrates website design and Search Engine Optimisation from the ground up. Only this way can you be certain that you will be ranked in the Google search engine results.

Aus eCom Connections – Connection Customers to your Business

Web Design Resources

Choosing a Web site Designer
Selecting a SEO Company
9 Secrets Web Designers will not tell you
5 reason Web Developors will not help your business
Domain Name Selection Part 1
Domain Name Selection Part 2
Domain Name Selection Part 3

I want a Free WEB Design Quote

Freelance SEO Melbourne

admin — Tue, 17 Mar 2009 12:29:41 +0000

A Freelance SEO (Search engine optimisation) consultant is a consultant who looks after your internet presence to ensure that your business can be found in the Google Search Engine Results Page. If you are not on Page 1 of Google, your potential customers are not going to find you.

Very seldom do internet users move onto page 2 of Google or beyond. Rather when your customer does not find relevant results they try to refine the search down by locality. This has the impact that the results are now going to be more targeted than before and the searcher is going to find a result which is relevant.

Contracting out your SEO work is a positive step to helping your business survive in these tough economic times, this will ensure that your web site is optimised the best it can be for both the on page and off page optimisation techniques.

When you have your SEO work contracted out, you know there is a dedicated project manager looking after your site and that you will receive month reports covering your website page rank, visitor analysis, page view trends, and current google position.

WE will benchmark where you are initially for all items which we will be reporting on, however our focus is not simply to increase traffic but in working towards increasing the customer conversion rates.

YES I want to Contract out my SEO Work

Yellow Pages Advertising

admin — Sun, 15 Mar 2009 06:05:46 +0000

Yellow pages advertising is closing soon. This is the best investment you can make for your business for the next 12 months, if you do not get your business listed if the Yellow Pages your business will not survive.. This is the message from the television advertisment. Well how many calls are you going to get and how much will you need to spend to reach you audience.

The New Generation of wage earning adults are now more familiar with the computer and are very comfortable with doing their research online before making their purchase. Even when they want to find shops in the area, most people are using Google to get the phone number.

This new generation has no interest in using the yellow pages. It is natural and now part of the english language to Google a word/phrase, to make the purchase online is a matter of a simple mouse click.

Generation Y are social networking their way to the top of the internet ladder. If you do not believe this; ask any parent and they will tell you their son/daughter has 500+ friend on yahoo / messenger… This generation understand how to converse with many people at once and how to make each person feel counted and valuable.

If you are not catering to Generation Y in your business; you will find out, that over time, your business will begin to decrease. Generation Y want to make their purchase online, they want to research the product online and with the price of petrol not expected to drop, they want delivery to their home at the click of a button.

Learn how Aus eCom Connections can help you Reach More Customers

Black Hat Reporting of Spam Sites

admin — Fri, 13 Mar 2009 07:07:37 +0000

Black Hat techniques are techniques used by some web site owners who want to push either their Products or their affiliate products. The number of techniques being classified as black hat is increasing to cover abused legitimate techniques such as alt tag spamming and keyword stuffing. Though valid at the time, the abuse by some web site operators, meant that they simply made huge lists of the keywords and inserted into the appropriate HTML tag. Google need to clarify the rules.
However what should a internet user do should they find a site which is breaking the rules of Google and using hidden text. Should the Person be reported to google etc or should you just let it be and believe that google will find them eventually. My feeling is that these people should be reported to google as they are taking customers away from legitimate sites and cheating is never nice to begin with..
Dave Taylor has written a very comprehensive article on reporting a competitor using black hat techniques, and the reasons behind why it should be done stating Googles policy.

Web Site Hosting Part 2

admin — Fri, 13 Mar 2009 00:54:49 +0000

WEB Designer Solutions

There are a number of solutions which web designers provide, and these all depend on how much profit the web design company is trying to make from your inexperience. regardless of which option you select, you must ensure that you have access to the source code so that you will own the source and that should you change hosting providers then you do not have to do any design of the web site again.

CMS Solutions

The web designer builds you a web page which uses a CMS, this then allows you to modify the content of your web page, they also create a number of email addresses for you and inform you how to configure outlook/Thunderbird. There should also be an option to access the email by the web. You would go to the website mail.yourdomain.com to log into your email. With a CMS soultion you should not have to pay extra for the addition of applications, clarify this before you proceed.

Hand Coded Web pages

These web sites are going to be the most efficient when it comes to optimising for google as you have full control over all of the elements on the web page, however to change the web page it will require the assistance of a technical person to make the web page changes, as well as; uploading the web page to the server via a ftp program. To utilise this option, you will need to get an agreed cost per hour rate for the modifications or pay a monthly subscription fee, which will include a number of updates to the web page, this subscription fee could also be incorporated into the subscription fee for SEO work.

Renting of the website

In some instances the web design company will retain full control of the domain and web host, so in effect you are simply renting the space and domain and are not in control of your own business. Taking this approach may seem cheaper in the short run, however should you wish to change your hosting provider, you may find yourself without any source code to your web site , and your domain name may belong to the web design company. This strategy should be discourage as the Long term cost is more expensive, especially considering aspects such as losing Page rank, potential customers in the migration, and the design cost associated with redeveloping the web site.

Ideal Solution

The Best Solution a new Start up Small Business can take, is to find a web design company who can provide the hosting, who will set up your email accounts and install any necessary applications which may be required to run your web site, The Site should be design and built with a Google friendly Content Management System so that later on you can make updates to your website easily. The Web Designer will make recommendations to you to help with optimisation of your web site and will have affiliations with an SEO Company

Aus eCom Connections has affiliations with hosting companies and is able to provide you a domain (.com.au) name and hosting for 12 months for only $120. The web sites which Aus ecom, Design are google friendly and are normally indexed in Google within 1 week of going live. All our designed web sites are search engine optimised (we do not charge additional for this) and focused on your niche with particular attention to one keyword phrase.

Order Web Site Hosting from Aus ecom Connections

Domain Name selection – Part 3

admin — Thu, 12 Mar 2009 06:53:44 +0000

Multiple domains and Sub domains

Should you register multiple domains then you need to ensure that either the content on the multiple domain is different to the original domain name or identify which of the domains you want as a the main domain and then use a permanent 301 permanent redirect using .htaccess file.

Sub domains and franchises

Nearly all franchises utilise sub domains for the web pages of the franchise. Should this technique be used then the franchisee needs to ensure the information on the sub-domain is different to the main web site. If the sub-domain is not different to the main site then Google will identify the sub domain as duplicate content and the sub-domain will not be indexed and as such your business will suffer. The same applies to normal website who utilise sub-domains to catch keywords, ensure that content is different and reflective of the sub-domain.

Keyword Rich Domain names

The problem with a keyword rich domain name which uses hypenation is explaining what your domain name is when talking face to face. When people search for your market segment then becuase you have a keyword rich domain name, changes are that you will appear in the google search engine results, as such there is no problem.

In order to overcome this problem register your normal business domain, (which is on your business cards) and then register your keyword rich domain(with or without any hypenation). Once the keyword rich domain name is registered then upload your website pages to the keyword rich domain name. NOTE if your business has been existing for some time, do not use this method as it will make you lose google ranking. this is only for NEW websites…. Next on your business domain name, then ask your webmaster to implement a 301 permanent redirect to the keyword rich domain name.

now you have the best of both worlds, and easy to explain web site name and a keyword rich domain name which the search engines like….

Hope this series has helped and you go forth and increase your google ranking

Domain Name resources

Read Domain selection Part 1
Read Domain selection Part 2 – keyword selection

Domain Name Selection – part 2

admin — Thu, 12 Mar 2009 05:05:27 +0000

Keywords

Having a keyword rich domain name can definitely assist in your ranking efforts, this will help in the linking back of anchor text to your web site. Unfortunately most of the keyword rich damain names have been taken, so that means you need to find an alternative keyword rich domain name or find a way to use your keywords whichst still making it easy for people to find you. In the previous post i mentioned hypenation, and how it makes it difficult to explain to a person your domain name as well as typing in the domain name…

There is a method hypenation can be used and i will discuss this in an up coming post….A Keyword rich domain name can also help in getting multiple pages (the famous indent) in the google search engine results page thereby helping push down the competition.
This techniques is a technique which should be considered….

Which Domain extension

Many web designers will recommend to a business to register a “.com” and a “.com.au”, however as Google uses geo location then if your server is bases in Australia then google will identify you as a person in Australia and looking for Australian results. When your website is on an Australian server then it does not matter if you use either “.com” or “.com.au”. It is misleading and false to tell businesses that you must register both domains.

Intellectual property

In rare cases you may want to register multiple variants of the domain name to prevent other businesses from piggy backing your success and good will, however initially registering multiple variants would not make sense as there is no track record or success and should your business thrive then you can the register the other domain variants.

Domain Name Resources

Subdomains and how to use Domain name hypenation