| When you are building your business, you will want to be sure that you have an online presence, so that potential business partners and customers can see the full range of products and services which your business offers.
Part of building your business is selecting your online domain address, there are two choice when selecting your business domain
Selecting a keyword specific domain means that you will rank faster on the front page of google (compared with a domain which is for branding) when all the on page optimisation elements are correct. In some cases it is possible to be on the front page within several days of your website going live. Domain selection is covered in greater detail in our domain name selection article |
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| Building your website
Once your domain name has been selected, you will want to start thinging about your website and who you will be marketing to. Will you be focusing on your local customer or are you looking to attract a wider audience, going australia wide or even globally, all of these require different strategies in order to maximise you initial impact and to start pulling in customers as soon as your website has gone live. Local Marketing When you target your local market, you want SEO experts who understand the local market and the customers behaviour for local internet marketing, you want the local experts who only use white hat techniques to ensure your prominence on the from page of Google to ensure your return on investment and Profits are maximised. Search Engine Optimisation Melbourne When you want to a wider audience, you require an SEO expert, who understands how to get you to the front page of google and to keep you there so that you can concentrate on your business. You SEO expert will understand the behavioural patterns of customers and what type of actions they take when they lan on your business website. A web site designer or even a graphic designer, do not understand how your customers behave and what they are searching for. The best the web site designer can achieve is to get you ranking for your business name and nothing more. In all reality if someone know your business name then they already know that your business exists, you need to find customers who are unaware of the products or services. |
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| Local Internet Marketing is all about focusing on your market and area and to ensure that people in your area know what products and services which you are offering. | |
| Traditional Local Marketing focused on junk mail and flyer distribution, (essentially spray and pray), spraying the whole area hoping to get a bite from someone before they through the junk mail into the rubbish. | |
| Local newspaper advertising is going to get you into the lounge room of your potential customers in your area and they will only see when browsing through the newspaper the week then newpaper is released, after which you must re-advertise in the newspaper to be seen again, the larger display ads becoming more expensive than the local classifieds. Heaven fobid if you want to be near the front of the newspaper or to be on a right hand page(odd page number), you will be paying more for each addition. | |
| How would you like to be visible 24 hours a day, to be at the finger tips of everyone searching and costing less than a display ad of 3cm x 1column in your weekly newspaper (contract period of 13 weeks). | |
| Local Internet Marketing, allows you to get similiar exposure to though with big advertising dollars, On the Internet a small business can appear to be a large business by being on the front page of google and showing up in the search results for your market segment and area. | |
By Targetting your area and your specific market, together we can dominate the google search results; so that you can appear on the fron page of google for all the phrases your customer is searching for.
Do not waste any more time (or money…) on advertising that does not work Dont Hesitate, learn how you can increase your operating profit Benefit from Improved Return on Investment |
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NEIS Students and Start up BusinessesRegardless whether you are a NEIS student or just starting your own business, Aus eCom Connections can help you get online quickly and efficiently without costing you an arm and a leg. Aus eCom Connections is able to offer a number of plans to assist NEIS students and Small start up businesses such as:
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Money Saving tip – Starting a BusinessAus eCom Connections is happy to offer to NEIS students and New Business Start ups, a cost effective way to reserve your brand and domain on the internet as well as presenting a Highly professional image to new customers with your own Domained email address. Aus eCom Connections will set up and reserve your domain for only $20 per year (min 2 yrs) When you are ready, we will work with you to ensure your website and hosting is correct for your business and that you will be found online and not hidden on page 28 of Google.. |
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| Apply Today for your OWN ($20)* per year business email address and domain * – min 2 years |
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Selecting a WebSite DesignerSelecting a Web site designer is a difficult process,
The worst mistake a business can make is to try and save money on the design of the web site and go for a cheap soultion which has promised to design and create 3 pages for $200- $300. This type of web site design is not going to be optimised for Google, you will not be found by customers searching for your business/product and there is no guarantee that the website will be indexed within the next 26 weeks. The second worst mistake a business can make is to go for an expensive solution; where the designer may make a flash web site, have very little if any content, meaning that if you are lucky you may be able to rank for your business name or web domain… Unfortuantely those people who know your business name already know that you exist.. You need to target potential customers who do not know that you exist and are looking for your prodct / services. This can only be achieved by a company which integrates website design and Search Engine Optimisation from the ground up. Only this way can you be certain that you will be ranked in the Google search engine results. Aus eCom Connections – Connection Customers to your Business Web Design ResourcesChoosing a Web site Designer |
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| I want a Free WEB Design Quote |  |
| A Freelance SEO (Search engine optimisation) consultant is a consultant who looks after your internet presence to ensure that your business can be found in the Google Search Engine Results Page. If you are not on Page 1 of Google, your potential customers are not going to find you.
Very seldom do internet users move onto page 2 of Google or beyond. Rather when your customer does not find relevant results they try to refine the search down by locality. This has the impact that the results are now going to be more targeted than before and the searcher is going to find a result which is relevant. Contracting out your SEO work is a positive step to helping your business survive in these tough economic times, this will ensure that your web site is optimised the best it can be for both the on page and off page optimisation techniques. When you have your SEO work contracted out, you know there is a dedicated project manager looking after your site and that you will receive month reports covering your website page rank, visitor analysis, page view trends, and current google position. WE will benchmark where you are initially for all items which we will be reporting on, however our focus is not simply to increase traffic but in working towards increasing the customer conversion rates. |
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| YES I want to Contract out my SEO Work |  |
| Yellow pages advertising is closing soon. This is the best investment you can make for your business for the next 12 months, if you do not get your business listed if the Yellow Pages your business will not survive.. This is the message from the television advertisment. Well how many calls are you going to get and how much will you need to spend to reach you audience.
The New Generation of wage earning adults are now more familiar with the computer and are very comfortable with doing their research online before making their purchase. Even when they want to find shops in the area, most people are using Google to get the phone number. This new generation has no interest in using the yellow pages. It is natural and now part of the english language to Google a word/phrase, to make the purchase online is a matter of a simple mouse click. Generation Y are social networking their way to the top of the internet ladder. If you do not believe this; ask any parent and they will tell you their son/daughter has 500+ friend on yahoo / messenger… This generation understand how to converse with many people at once and how to make each person feel counted and valuable. If you are not catering to Generation Y in your business; you will find out, that over time, your business will begin to decrease. Generation Y want to make their purchase online, they want to research the product online and with the price of petrol not expected to drop, they want delivery to their home at the click of a button. |
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| Learn how Aus eCom Connections can help you Reach More Customers |  |
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Black Hat techniques are techniques used by some web site owners who want to push either their Products or their affiliate products. The number of techniques being classified as black hat is increasing to cover abused legitimate techniques such as alt tag spamming and keyword stuffing. Though valid at the time, the abuse by some web site operators, meant that they simply made huge lists of the keywords and inserted into the appropriate HTML tag. Google need to clarify the rules. |
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However what should a internet user do should they find a site which is breaking the rules of Google and using hidden text. Should the Person be reported to google etc or should you just let it be and believe that google will find them eventually. My feeling is that these people should be reported to google as they are taking customers away from legitimate sites and cheating is never nice to begin with.. |
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| Dave Taylor has written a very comprehensive article on reporting a competitor using black hat techniques, and the reasons behind why it should be done stating Googles policy. |
