| When you are building your business, you will want to be sure that you have an online presence, so that potential business partners and customers can see the full range of products and services which your business offers.
Part of building your business is selecting your online domain address, there are two choice when selecting your business domain
Selecting a keyword specific domain means that you will rank faster on the front page of google (compared with a domain which is for branding) when all the on page optimisation elements are correct. In some cases it is possible to be on the front page within several days of your website going live. Domain selection is covered in greater detail in our domain name selection article |
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| Building your website
Once your domain name has been selected, you will want to start thinging about your website and who you will be marketing to. Will you be focusing on your local customer or are you looking to attract a wider audience, going australia wide or even globally, all of these require different strategies in order to maximise you initial impact and to start pulling in customers as soon as your website has gone live. Local Marketing When you target your local market, you want SEO experts who understand the local market and the customers behaviour for local internet marketing, you want the local experts who only use white hat techniques to ensure your prominence on the from page of Google to ensure your return on investment and Profits are maximised. Search Engine Optimisation Melbourne When you want to a wider audience, you require an SEO expert, who understands how to get you to the front page of google and to keep you there so that you can concentrate on your business. You SEO expert will understand the behavioural patterns of customers and what type of actions they take when they lan on your business website. A web site designer or even a graphic designer, do not understand how your customers behave and what they are searching for. The best the web site designer can achieve is to get you ranking for your business name and nothing more. In all reality if someone know your business name then they already know that your business exists, you need to find customers who are unaware of the products or services. |
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| Local Internet Marketing is all about focusing on your market and area and to ensure that people in your area know what products and services which you are offering. | |
| Traditional Local Marketing focused on junk mail and flyer distribution, (essentially spray and pray), spraying the whole area hoping to get a bite from someone before they through the junk mail into the rubbish. | |
| Local newspaper advertising is going to get you into the lounge room of your potential customers in your area and they will only see when browsing through the newspaper the week then newpaper is released, after which you must re-advertise in the newspaper to be seen again, the larger display ads becoming more expensive than the local classifieds. Heaven fobid if you want to be near the front of the newspaper or to be on a right hand page(odd page number), you will be paying more for each addition. | |
| How would you like to be visible 24 hours a day, to be at the finger tips of everyone searching and costing less than a display ad of 3cm x 1column in your weekly newspaper (contract period of 13 weeks). | |
| Local Internet Marketing, allows you to get similiar exposure to though with big advertising dollars, On the Internet a small business can appear to be a large business by being on the front page of google and showing up in the search results for your market segment and area. | |
By Targetting your area and your specific market, together we can dominate the google search results; so that you can appear on the fron page of google for all the phrases your customer is searching for.
Do not waste any more time (or money…) on advertising that does not work Dont Hesitate, learn how you can increase your operating profit Benefit from Improved Return on Investment |
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One of the hardest aspects of any SEM/SEO campaign is to write articles and submit them to article directories and to PR directories. However in doing all this, the article needs to be unique, so how do you submit a different article to many many directories and not incur the wrath of the Google Duplicate content Penalty.
When you first start out you may try to rewrite [...] Continue Reading…
NEIS Students and Start up Businesses
Regardless whether you are a NEIS student or just starting your own business, Aus eCom Connections can help you get online quickly and efficiently without costing you an arm and a leg. Aus eCom Connections is able to offer a number of plans to assist NEIS students and Small start up businesses such as:
$20 per year business email adress (x3)
[...] Continue Reading…
SEO seminars are a great place to start optimising your web site; taking a web page which may have no clear direction or call to actions, to a web site which Google finds interesting and relevant.
Google will start to index your web pages and your customers will find your business on the Google Search Engine Results Page. Page 1 of Google the most valued internet real [...] Continue Reading…
Selecting a WebSite Designer
Selecting a Web site designer is a difficult process,
How do you know the company will work with you, and take on all your requirements.
Will you be geting value for money…..
Will the web site be effective in bringing in customers to your business..?
Will I even be visible in google after my web site is designed and
How long will it take to be included into [...] Continue Reading…
A Freelance SEO (Search engine optimisation) consultant is a consultant who looks after your internet presence to ensure that your business can be found in the Google Search Engine Results Page. If you are not on Page 1 of Google, your potential customers are not going to find you.
Very seldom do internet users move onto page 2 of Google or beyond. Rather when your customer does [...] Continue Reading…
