Mar 11
| Creative people live in a different world to most of us and their objective is to be creative, unfortunately being creative does not help your business grow or convert visitors to customers. A great web design does have creative elements to it and without the creative wed designer, you may as well be watching black and white television; however most important ly a great web design will meet the needs of your customers. 1. A great looking website is wonderful for those customers that know your web address (you have handed them your business card), however you want to attract new customer who do not know that you exist and a website which does not appear on page one of google is a waste of internet real estate space A website that looks beautiful without any call to action is like a salesman that does not close the sale and leave the customer hanging. Is there a logical progression to the sale / enquiry… 2. Inability to make changes. Some web designers design the site (similiar to programmers) so that you must call them to make even the simpliest of changes. Did you realise a good Content management system can reduce your cost in the long run, by allowing you to make changes without needing to call the web designer/programmer each and every time a change is required. A Good Content mamanagement system will allow the business owner to make changes without the need to become technical and reclaim the HTML. Many web site design companies will not like me publishing this information but you the business owner need to know the truth. 3. Use of Google unfriendly CMS systems, if your web designer has installed a Content management system for you, this can mean bad news for you if they have installed a google unfriendly CMS system. One client recently showed me a website designed with a CMS system and wanted to know why google only had indexed one page of content and he had over 14 web pages.. My investigation revealed that the website indead only had one page and the CMS system made it appear a 14 pages. Make sure the CMS is Google Friendly. Aus eCom Connections only use Goolge friendly CMS systems.. 4. Web designers may know how to create a beautiful logo, create a lovely brochure, but they know nothing about besigning for the web, even if you are patient and they learn Dreamweaver, they still will not understand about Optimisation foir the web. The tootls they use are not search engine friendly. Only when you have a team consisting of website designers, Internet marketing experts, Graphic designers, and seo guru’s can you get the best of all the disciplines. 5. Many Creative web design people love to use flash and other animation software, that make the web site very pretty, however websites designed with flash are not search engine friendly. In fact google only in the last couple of months has patented technologies to allow it to understand some of the flash, but still flash web sites are still Search engine Unfriendly… Overall this means a flash website will not appear in the Google Search engine results page. Do no spend several thousand dollars on a good looking lemon which your customers cannot find. 6. Useless Spash pages…Nobody likes a spash page, most users will quickly hit the back button, splash pages take too long to load and people simply do not want to wait for the web page to load.. even if the web page has a skip intro button. 7. Frames are a means to keep the menu items fixed and loading the content into a central frame if your web designer takes this approach you can be sure that your customers will not find your business and you will not appear on the fron page of Google. 8. Unfortuantely many web designers and creative designers are more interested in winning awards, however these awards will not help your business grow and will do nothing to ensure your website gets the correct internet exposure. Ask the creative Web designer what their keywords are and how do they rank in the Google SERPS. Combine the best of both words and achieve a great google result with a beautifully designed site that converts.. 9. Work Load priotisation, Many Creative web site designers will be best of friends when they first meet you, but should a design competition come up during your project; it is highly likely your project will take a back seat while they work on the competition. In the mean time, you are losing business and money as you still have no website. |
|
Web Sites designed by Aus eCom Connections always are Search engine freindly, have the on page elements optimsed, so that your new website is a powerful lead generation and marketing tool designed to help reach a greater audience
|
|
